Audited Circulation: The Traffic Audit Bureau for Media Measurement (TAB) independently audits records and circulation data for outdoor advertising according to established national procedures approved by the buyer and seller community. Similar to the Audit Bureau of Circulations (ABC).

Billboard: Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but not limited to: 30:sheet posters, 8:sheet posters, vinyl-wrapped posters, bulletins, wall murals and stadium/arena signage.

Bulletin: A standardized outdoor format commonly measuring 14’ x 48’ in overall size. Sold either as permanent displays or in rotary packages. Bulletin copy can be rendered using hand painting techniques, computer production or printing on paper.

Circulation: Traffic volume in a market.

Code of Industry Principles: A set of voluntary principles, prescribed by the OAAA and FOAA, that pledges a commitment by its members to operate in the public interest.

Copy: Artwork displayed on an outdoor unit.

Daily Impressions: Also called DEC (Daily Effective Circulation). The estimated number of persons passing an outdoor location on an average day.

Display Period: The interval of exposure when an outdoor advertising campaign is viewed.

DOT: Department of Transportation. Official agency of the federal, state or city governments which regulates and studies traffic flow, and issues statistics on same. DOT studies are the basis of most DEC’s audited by the Traffic Audit Bureau.

Extension: The addition of copy outside the restraints of a bulletin or premiere panel face. Sometimes referred to as cutouts.

Face: The surface area on an outdoor unit where advertising copy is displayed. A unit may have more than one face.

Federal Aid Primary Highway: Federal aid primary system in existence on June 1, 1991 and any highway which is not on such system but which is on the National Highway System as defined in section 23 U.S.C. 103(b) and 104(c) of ISTEA.

Flagging: A tear that causes poster paper to hang loose from a bulletin or poster panel face.

Frequency: The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency (and reach) in outdoor advertising is typically measured over a four week period.

GRP: Gross Rating Point. Also called TRP (Total Rating Point). The term refers to the total number of impressions delivered by a media schedule expressed as a percentage of a market population. Formerly called showings.

Highway Beautification Act of 1965: Federal legislation sometimes referred to as the Lady Bird Johnson Act or HBA. The act was signed into law by President Lyndon B. Johnson and mandates state controls regarding outdoor media on interstate highways.

Illegal Sign: A sign that was erected or maintained in violation of the State law, these Rules and Regulations, or local law or ordinance.

Illuminated: An outdoor unit equipped with lighting that provides night time illumination of an advertising message, usually from dusk until midnight.

Impression: Is a term used by all media to quantify the number of people who have an opportunity to see an ad in a given period of time.

Interstate System: The part of the national system of interstate and defense highways located with in Indiana as officially designated by the department and approved by the United States Secretary of Commerce under 23 U.S.C.

Location List: A listing of all locations included in a specific outdoor program.

National Highway System: System of highways designated and defined in 23 U.S.C 103(b)

Non-Conforming Sign: A sign which was lawfully erected but does not comply with the provisions of State law or State regulations passed at a later date or later fails to comply with State law or State regulations due to changed conditions.

Off Premise Sign: A sign that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located. An outdoor display is an off:premise sign.

On Premise Sign: A sign that advertises products or services that are sold, produced, manufactured or furnished on the property where the sign is located.

Out of Home: All advertising that is specifically intended to reach consumers outside the home. Out of home includes, but is not limited to, outdoor media and radio.

Outdoor Advertising: The term refers to many forms of media that carry advertising messages to consumer audiences outside the home. Outdoor products are divided among three primary categories, billboards, street furniture and transit.

Permanent Bulletin: A bulletin that remains permanently located at a specified site throughout the term of a contract, usually for long periods. A permanent bulletin program can build strong brand recognition in specific market areas.

Poster Panel: A outdoor unit that can accommodate 30:sheet and 8:sheet poster displays.

30 Sheet Poster: The largest standardized poster format measuring 12′ 3″ x 24′ 6″ in overall size with a bleed copy area of 10′ 5″ x 22′ 8″.

8 Sheet Poster: A standardized poster format measuring 6′ x 12′ in overall size with a bleed copy area of 5′ x 11′. Sometimes referred to as a junior poster.

Posting Date: The date when a poster program is scheduled to commence. A five day leeway is customary.

Premiere Panel: A standardized display format measuring 12′ 3″ x 24′ 6″ in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single sheet vinyl face stretched over a standard 30:sheet poster panel.

Reach: The approximate percentage of a target audience’s population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is normally measured over four week periods. Common to all media.

Rotary Bulletin: A standardized 14′ x 48′ bulletin that is moved to different locations in a market at fixed intervals, usually every 60 or 90 days. A rotary bulletin program can provide balanced reach in a market.

Sign: Any structure used to display information regarding a product or service. An outdoor unit is a sign.

Sign Structure: The assembled components which make up an outdoor advertising display, including but not limited to: uprights, supports, facings, and trim.

Snipe: An adhesive strip that is used to change a portion of copy displayed on an outdoor unit.

Spectacular: A bulletin that is usually larger than 14’ x 48’ and is positioned at prime locations in a market. A spectacular often utilizes special embellishments.

Street Furniture: Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in store signage.

TAB: Traffic Audit Bureau. The official national authority for circulation authentication of outdoor advertising. It is a third party, independent organization supported by advertisers, advertising agencies and media owners, and applies statistically reliable counting procedures.

Transit Shelter: A curbside structure located at regular stopping points along urban bus routes. Backlit posters are affixed to transit shelter structures using a standardized display format measuring 69″ x 48″ in overall size with a bleed copy area of 67″ x 46″.

Trivision: An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.

Vinyl: A single sheet substrate on which an advertising message is rendered by either computer production or hand painting. Vinyl is primarily used on the face of bulletins & Premiere products.