Billboard Advertising Costs
|
|
Costs of Billboard Advertising
How much does billboard advertising cost? Are the costs of billboard advertising worth the money? Using billboards to advertise your products and services might be a smart move, and billboard prices might be less than you think.
Billboard advertising can be an effective and cost-efficient way for entrepreneurs to spread the word about their products and services. The Outdoor Advertising Association of America estimates that U.S. businesses spent more than $5.5 billion on outdoor advertising in 2003 and is anticipating a healthy increase in 2004. No matter how you slice it, billboard advertising is on the rise in America.
There are a number of reasons for the recent surge in billboard advertising, not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public.Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week.
The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.
Advances in technology have also contributed to billboard advertising’s cost efficiency. In the past, billboards had to be hand-painted – a time-consuming and costly venture. But with today’s computer technology, billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure. The result: Higher quality ads in less time for less money.
Before you jump into billboard advertising for your business, there are a few things you need to understand.
|